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Sales & Marketing Management

Sales and Marketing Management

As the business environment is becoming ever more complex, more turbulent, more global and more competitive, thinking strategically about how a firm should position itself in order to compete successfully is becoming increasingly critical. An MBA Strategic Management develops individuals to lead and manage successfully and ethically at a strategic level across a range of organizations, and to formulate, implement and critically evaluate decisions. The objective is to review the main concepts, methods and tools which are used in the strategy formulation and implementation processes, identify the business situations in which they can be applied most effectively, as well as understand the limitations of the various approaches. It will enable managers to develop leadership and analytical skills to support and influence strategic, tactical and operational aspects of a business, and enable them to understand how the various management functions in a business integrate.
The syllabus for an MBA in Strategic Management includes courses in entrepreneurship, economics, leadership, business strategy, networking and business technology. Graduates are typically requiredconduct research projects, joint work with faculty members and complete a dissertation.
List of Courses: -
•    Certificate Course in Strategic Studies
•    Diploma in Strategic Management
•    Master of Business Administration in Strategic Management
•    Executive Education Program in Strategic Management
•    Post Graduate Diploma in Strategic Studies
•    Post Graduate Diploma in Management Strategic Management

Courses to pursue a career in Information Technology and Management
•    Executive Education Program in Strategic Management
•    MBA in Strategic Management

UG:To apply for an under graduate program, the candidate must have passed the higher secondary school certificate (10+2) examination. The duration for this course is 3 years.

PG:The eligibility criteria for pursuing a master’s degree are holding a bachelor's degree. Students will have to attend an entrance exam such as MAT/CAT/XAT or ATMA to get admitted into this course. The duration for this course is 2 years.

Job Prospects:
With jobs prospects increasing day by day talented professionals are vying for three main career opportunities – planners, consultants and managers. Among these consultant jobs are highly sought after by fresh graduate students. Teaching at a university can be a good career option for skilled professionals, and those from reputed management schools earn a handsome salary. Plenty of career opportunities are available in India and abroad.
As newly hired MBAs, you will not only need to understand, share and implement the strategy of your company, you will also be required to participate in shaping it. Some of the career choices can comprise: -
•    working as analysts advising companies on how to improve business processes;
•    as sales and marketing managers driving sales growth;
•    as executives managing business units and companies;
•    and as entrepreneurs running their own businesses.
The compensation also depends upon the individual’s qualification and experience.
Some of the job titles include: -
•    Chief Executive
•    Strategic Manager
•    General Manager
•    Strategic IT Consultant
•    Senior Strategic Planner
•    Business Process Analyst


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