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Product Management

Product Management essentially deals with the process of manufacturing goods in a company starting from the conceptualization of an idea to marketing and selling the finished goods. Product management professionals and involved in the process at each and every step of the development of the product. This is one of the reasons why product management is now being offered in many universities as a core specialization. One of the important aspects of product management is operations management. Co-ordinating all operations for the successful manufacturing of products, from maintaining raw material availability to proper transportation of raw materials to destinations and transporting the finished goods to sellers is a critical role played by product managers.

A graduate in product management can work in an organization as a product manager who will be responsible for various activities such as advertising, rates negotiation for advertisements, promotional activities, brand promotions, brand packaging, printing and interacting with media. The product manager not only has to manage the existing products of the company but also develop new ones. Depending on factors such as the size and kind of the organization, product management provides a varied range of positions and careers for freshers and experienced professionals.
 
Skills Expected:-

•    Leadership Skills
•    Outstanding Analytical Skills
•    Creativity
•    Good Interpersonal Skills
•    Communication and negotiations Skills

Courses You Can Pursue:-

•    Advance Diploma In Product Management
•    Post Graduate Diploma in Production Management
•    Post Graduate Diploma in Production and Operations Management
•    Post Graduate Diploma in Production And Material Management

Pre-Requisites:

Graduate:

For admission into bachelor’s degree program a student must pass higher secondary education or 10+2 with a minimum 50% marks from a recognized university / institution. The duration for this program is of 3 years.

Post Graduate:

For admission into master’s degree program a student must have a bachelor’s degree or equivalent in any discipline from any recognized University/ Institute/ College. The duration for this program is of 2 years.

Employment Prospects:

A product manager can work in an industry which focuses on brand management and development for numerous national and international clients. He can also work in a business setting which caters to a select customer group from a specific industry efficiently. A position of a product manager in the field of manufactured goods has great growth prospects as it is a challenging arena.
Depending on factors such as qualification, job profile and experience, product managers are paid lucrative salaries. This field is considered to be one of the fast track career paths because of its extensive requirements. The sum of products that bring in major revenue for an organization determines the number of product managers required by a company.

Remuneration:-

The remuneration of a professional mainly depends on the factors such as the company, job profile, qualification, skills and work experience. Students after completion of their course in product management can expect income around Rs. 15, 000 to Rs. 25,000 every month. But experience can help you rake in the big bucks.

 

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