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Media Management

Media has played a vital role in practically all fields and since it’s very important to remain in the people’s eyes to ensure good business, media’s impact is recognised by all industries across the world.  The task of communicating any news in the organization to the outside world including their growth, market popularity and even awareness through publicity is being handled by the media. It is very important for any business dealing with marketing or advertising strategy to enhance and update their knowledge about new products or services available in the market which in turn could lead to a greater understanding of the competition. This news is also provided by the media.

Media management programs also teach students fundamental aspects of business including accounting, management and strategy. Apart from the business aspect, students will also be trained to handle regular media which will come in handy when the company a graduate ends up working for requires publicity and strategic brand visibility. Media management trains graduates so that they can efficiently work with online technologies as well as traditional media to suit the need of the hour.

Skills generally expected for pursuing Media management:-

•    Brilliant power of expression
•    Good leadership abilities
•    Good organizing abilities
•    Ability to take initiatives
•    Maintain a good network of professionals
•    Perfectionism and objectivity in day-to-day activities
•    Innovation and creativity
•    Clear and precise communication skills

Courses you can pursue:-

•    Certificate course in Media Management
•    Diploma in Media Management
•    Master of Arts in Media Management
•    MBA in Media Management
•    Post Graduate Diploma in Media Management



For admission into a under graduate program a candidate must have completed his/her higher secondary education or 10+2 from a recognized institute. The duration of the program is of 3 years.

Post Graduate:

For admission into a post graduate program the eligibility criteria varies depending upon the course and the college. Some might require graduates with/without MBA entrance exam scores. The duration of the program is of 2 years.

Employment Prospects:

A graduate in media management can seek employment in sectors such as radio, print journalism, publishing, online journalism, marketing, public relations, research, advertising and television. The advantage of media management is that all industries require a PR professional who can boost the sales of an organization, and a graduate in MM can be well sought for such positions. Media management graduates can also venture into digital production/management, and online content management. Media management is meant for individuals who can work at a supervisory level.


Initial pay scale for media managers ranges from Rs.25,000 to Rs.30,000 per month while the salary for MBA professionals can expect a higher salary. Salaries vary widely depending on the factors such as experience and designation but a lot of professionals report that income is considerably higher than the non-MBA counterparts.


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